Every brick-and-mortar business needs signage. For many businesses, the sign at the curb or the one above the door plays a major role in getting potential customers to step inside. Restaurants, pubs and cafés are no exception.
Signage has many uses in a restaurant setting. You can stand apart from the competition, lead traffic to your door, show off your menu, and provide vital and helpful information to your customers and employees easily with custom-printed restaurant signs.
You may think things like menu quality, word of mouth, or the look and feel of your interior design will be enough to make your restaurant stand out. But the food industry is incredibly competitive. Increasing your marketing efforts and improving your visibility is the best way to ensure your establishment is a success. There are a lot of cost-effective marketing solutions that you can use to promote your eatery, but none are as effective as a suite of custom-printed signs.
Signage is one of the cheapest advertising tools when it comes to cost per impression. Instead of worrying about the return on your cost-per-click social campaign, get instant results by placing a road sign at the curb. Curbside signs have been proven to be effective at turning road traffic into dining room traffic.
Once inside, indoor restaurant signage reinforces your brand, guides your customers through their dining experience (whether that’s eat-in or take-out) and inspires people to make unexpected purchases.
Rather than using old, worn-down, outdated signs and graphics, give your business a refresh with new restaurant signage. A new look could make people see your restaurant in a new light, potentially turning yours into the next neighbourhood hot spot.
Signage is one of your most basic marketing assets. A custom-printed sign is the first ambassador for your establishment. Choosing a high-quality printer to create your sign is imperative to ensuring your café or restaurant’s reputation is upheld and you attract the kinds of customers who are interested in what you have to offer.
Our restaurant signs will:
- Inform passersby about your restaurant, café or pub
- Make people aware your eatery exists
- Prompt people to check out your menu
- Increase impulse dining
- Maintain order inside your restaurant and boost efficiency
- Promote your restaurant 24 hours a day, seven days a week
Whether you’re a restaurateur, small proprietor, franchisee, foodpreneur, chef or general manager, at Sign Guru NL our main focus is providing dining and nightlife establishments like yours with affordable, innovative and high-quality custom-printed signs and signage solutions.
We understand that the restaurant business is fast-paced, which is why we provide timely and speedy turnarounds so that restaurant owners like you have the tools you need to keep your business running smoothly. With the fastest turnaround in the market, we can have your project printed in as little as 48 hours after design approval.
Our signs are ideal for all types of restaurants:
- Eat-in restaurants
- Takeout restaurants
- Fine dining
- Fast food chains
- Drive thrus
- Food trucks
- Bistros
- Cafes
- Coffee shops
- Ice cream parlours
- Bakeries
- Bars
- Pubs
- Sports bars
- Night clubs
- The list goes on!
Restaurants aren’t the only entertainment businesses that can benefit from signage. St. John’s has a wide selection of pubs, bars, nightclubs, dance clubs, western bars, sports bars, karaoke bars and live music venues of all sizes, and each of them needs clear wayfinding signage and promotional signage.
Is your pub a hot spot for sports fans? Is it a place music or art lovers gravitate to? Are you known for your all-out rock shows? Take advantage of the crowds that flock to the Avalon area every week in search of a good night out on the town. A custom-printed sign or banner positioned outside could tell patrons the theme of your establishment and draw curious new customers inside from the street.
MIX AND MATCH
We provide our clients with all the tools and support they need — from the in-store point-of-purchase signs and window display decals to outdoor roadside signs and promotional banners — to run a successful restaurant, pub or café. We can custom-design a sign, or a suite of signs, to represent your establishment’s unique offerings. Count on us to be your one-stop shop for all the advertising, educational and promotional signage you need.
Road Signs
Everyone needs to eat. Therefore, anyone who walks or drives by your restaurant is a potential customer. Grab their attention with a road sign and let them know what’s on the menu. Big outdoor signs, such as Sign Guru NL’s mobile and portable road signs are excellent at attracting visitors from far and wide.
When creating your next road sign, don’t limit yourself to your regular menu offerings. A road sign can let current and potential patrons know what’s new – like an updated interior or the debut of a fresh flavour of ice cream! Road signs are perfect for making a big splash when announcing a new offering, and they’re a great way to excite people about what’s coming soon.
Portable, durable and large in size, roadside signs are the ideal way to help increase sales through promotions. Consider creating an enticing offer to get people in the door like half-priced pizzas on Tuesday, or free delivery for new customers. Offering a special discount is a great way to create a splash with your mobile road sign to get your business noticed.
Aluminum signs
Does your restaurant offer curbside pickup? Do you have a takeout restaurant with a mobile pick-up option? Let your customers know where to park with designated curbside pickup zone signs. Aluminum signs are a great way to mark these zones as they are suitable for long-term outdoor use. Waterproof, rust-proof and sturdy against the wind, trust an aluminum sign to let your customers know where to pull in.
Coroplast Signs
Coroplast signs, also known as corrugated plastic signs, are one of the most cost-effective sign options used in restaurants today. Cheap to print, sturdy and easy to clean, coroplast signs can be used throughout your restaurant, indoors and out.
The safety of your staff and customers are a top priority. Rely on coroplast signs to help communicate safety procedures to patrons and employees in both takeout and dine-in restaurants. Employees can easily be kept abreast of new changes with carefully placed signage in designated prep, kitchen, dining and break areas, while a sign in an easy-to-spot place ensures your customers know about new rules and regulations before they sit down to eat.
Need to catch the attention of hungry pedestrians walking past your restaurant? Use two coroplast signs to create a sandwich board or sidewalk sign. These A-frame signs are one of the oldest types of signage, and they continue to be used today because they are inexpensive, hard to miss, and the content may be replaced as needed.
Banners
You’ve been busy posting about your new menu offerings on social media, but are you overlooking one of the most effective ways of getting the word out? Whether indoors or outdoors, vinyl banners are one the most convenient, effective and budget-friendly types of custom-printed signage.
Portable and lightweight, a vinyl banner can be used in multiple ways. Hang a vinyl banner in your restaurant’s storefront window to advertise new menu items, limited-time meal deals, or new menu delivery options. Do you own a food truck? Use a custom-printed banner to display your menu, or direct traffic to your food truck from the road. A large, bright banner can be seen from a distance, and are excellent for advertising happy hours, game-day specials, grand openings and special events.
If you’ve travelled to big cities in tourist destinations around the world, you’ve probably noticed restaurants and cafés post their menu right outside the door. Follow their cue and showcase your menu on a banner in the door, window or in its own dedicated display case. Hungry patrons won’t be able to resist the mouth-watering descriptions of what your chef has in store for them tonight.
Floor and Wall Decals
You’ve nailed your menu, now it’s time to consider your decor. Make sure your restaurant looks as good as your food tastes by adding a little pizzazz to your dining room. A well-designed interior creates an overall pleasant experience that will keep customers coming back.
No need to overhaul the place or spend money updating hard finishes. A simple addition such as floor decals, wall graphics, impressive murals or custom wallpapers can significantly improve the atmosphere of your dining rooms, bathrooms and waiting areas while conveying your brand, your aesthetic and your exceptional attention to detail.
Our floor and wall decals are designed for durability, reliability, and ease of application. Get creative and really bring your place to life with a splash of colour or unique artistic details. Consider featuring a seasonal dish or new promotion, commissioning a custom design from a local artist, or adding clever wayfinding cues to guide patrons to the restroom without taking up space in your floor plan. Floor decals are exceptionally useful for promoting safe social distancing.
Window Decals
Windows play a major role in the interior design of any space – from their views, increasing light and the overall aesthetic – but they’re also incredibly useful for adding visual interest through custom-printed window decals.
While there’s plenty of space in a café, bar or restaurant to hang signs, there’s just something intriguing about decals laid over the glass. Be it on storefront windows, glass partitions or glowing display cases, a window decal turns an ordinary glass surface into something more.
Consider adding a QR code that links to your menu in the window next to your front door. People can easily scan it to find out more about your establishment, even if you’re closed.
Does your eatery have a specialty? Draw attention to your unique offerings with custom-printed icons displayed in your storefront windows, bathroom mirrors and interior glass walls. Key customer information like business hours and labels don’t have to be printed on physical signs. They can easily be added without fuss or mess to your storefront windows or doors with decals and clings.
Magnet Signs
You know your in-store and outside signage should help your business stand out, but why stop at the front door? Increase your visibility by adding a magnet sign to your business’s car, truck or fleet van. Food trucks, delivery vehicles and supply vans should all bear your business’s branding. Don’t overlook the value of taking your brand on the road for events, festivals and cross-province promotions. Our magnetic signs adhere without mess or damage. Turn every trip you take into an advertising opportunity with exceptional magnet vehicle graphics.
Full-Service Assistance
We offer turnkey graphic design and print services. Whether you need just one sign or a suite of custom-printed signage products, we can create, print, and install your products.
Our experienced team of designers will help you create a sign that reflects your brand’s professional image, while our skilled print technicians and installation experts will take care of all the rest.
Sign Guru NL is a trusted local expert in designing, printing and installing a wide variety of signage solutions. If you need help deciding on the right mix of products for your café, pub or restaurant, contact Darrel, the Sign Guru, today.