Your ideal customer is out there right now thinking of buying a new vehicle, and chances are they’re a little overwhelmed. You have the power to help alleviate some of their frustration while also positioning yourself as the right dealership to help them find their new car.
All they need to know is who you are and how you can help. All you need is the right signage partner who can help you reach out and connect with them. Sign Guru NL is a full-service signage and digital printing company dedicated to doing just that. We serve businesses just like yours all across Newfoundland and Labrador.
So how do you secure your next potential customer? The secret is catching their attention and connecting with them about their fears and concerns.
In addition to considering which make and model best suits their needs and wants, car buyers have a lot of decisions to make. Should they buy new or used? Should I consider private sellers? Which dealership is offering the best deal for their dollar right now? Customers shopping for a new car have a lot of options. Big dealerships, small dealers, used-car dealerships, specialty-make shops, and private sellers are all competing for their attention – sometimes even along the same strip of road.
So how do you stand out from the competition?
Get your sales message out in front of their eyes. Start with a custom-printed road sign that can catch their attention at the curb and then direct them inside to see what’s in-store, learn about financing options or test-drive a new vehicle.
With the right strategy and signage support tools, you can differentiate your automotive dealership from your competitors.
Our automotive and car dealership signs will:
- Inform passersby about your latest sale
- Prompt people to check out the newest models in store
- Increase desire for a new vehicle
- Position your dealership as a top choice
- Promote your business 24 hours a day, seven days a week
At Sign Guru NL, our main focus is providing businesses like yours with affordable, innovative and high-quality custom-printed signs and signage solutions.
We understand that the customer is your main focus, which is why we provide timely and speedy turnarounds so dealerships like yours have the tools you need to promote your vehicles and services onsite. With the fastest turnaround in the market, we can have your project printed in as little as 48 hours after design approval.
Our signs are ideal for all types of dealerships available here in Newfoundland and Labrador, including:
- New car dealership
- Used car dealership
- Used car superstore
- Financing-available dealerships
- Franchised dealerships
- Independent dealerships
- General dealers
- Brand-specific dealers
- Small garages
- Refurbished shops
- Heavy-equipment dealers
- Construction vehicle dealerships
- Motorcycle dealerships
- Powersport dealerships
- Marine and Recreation dealerships
- Boat dealerships
- RV and trailer dealerships
- Utility vehicle dealers
- Offroad dealers
Regardless of which type of dealership you run, your main goal is to grab attention, then get people in your front door and behind the wheel of a new vehicle. Our custom-printed automotive dealership signs help you make an excellent first impression on your next potential customer.
Once inside, our suite of car dealership business signs will keep your shoppers engaged and informed throughout the sale process. We work with you to produce signage that reflects customers’ needs while also helping you close the deal.
MIX AND MATCH
There are many ways to make interior and exterior signs work for your dealership. Don’t underestimate the role quality signage plays in selling more vehicles.
We’ll provide you with all the tools and support you need — from the in-store point-of-purchase signage and glass partition decals to outdoor roadside signs and window displays — to run a successful dealership here in Newfoundland and Labrador. Whether you operate out of the greater St. John’s metro area, or beyond, we can custom-design a sign, or a suite of signs, to represent your dealership’s unique offerings. Count on us to be your one-stop shop for all the advertising, educational and promotional signage you need.
Here are some ways you can incorporate signs throughout your dealership.
Road Signs
Big, bold and colourful, a custom-printed road sign is easy to spot from the road. Your competitor next door may be relying on a fluorescent letter sign to offer their latest financing deal, but don’t settle for something so generic. Your dealership has more to offer. Put your best face forward with a custom-printed sign advertising your best deal.
A custom-printed road sign placed at the curb outside your dealership lets people driving by know about the sales or promotions you’re currently offering. This sign is an invitation. It tells people to stop in and browse the selection, or better yet, take your latest model out for a test drive. The urge to buy a new vehicle is intoxicating, so give people a little push with a large, high-quality sign promoting your latest sales incentive.
Coroplast Signs
Coroplast signs are as versatile to use as they are affordable. A custom-printed corrugated plastic sign set up near your customer service desk will let potential buyers know about financing offers you have available, or any limited-time specials currently offered in the service part of your dealership. Coroplast signs are also great for educating your customers with car maintenance tips and tricks or reminders to schedule an oil change or an annual inspection.
Banners
Does your dealership run special promotions to clear the lot and boost sales at specific times of the year? Banners are a great way to promote these sales in-store and outside. Our custom-printed banners are produced with high-contrast, vibrantly-hued inks, making them easy to read from great distances. Affordable and quick to produce, rely on this type of custom digitally-printed sign to make a splash on your lot for those end-of-year blowouts and holiday-themed sales.
Wall Decals
Customers want to have an easy and pleasurable experience when they visit your dealership. While much of that is dependent on your customer service, the physical experience of being in your showroom shouldn’t be overlooked. Custom-printed wayfinding and directional wall graphics help your customers find their way around effortlessly without adding bulky signs to your interiors.
Lead customers to snack areas and restrooms with custom-printed wall decals, or guide your customer through the entire car-buying process with the help of custom-printed floor decals. From the front door to customer service, the showroom floor and outside to the sales lot, guide your guests effortlessly with the help of brightly printed, high-quality customer floor graphics.
Window Graphics
Does your dealership have big windows? Take advantage of that prime advertising real estate to promote your brand, announce your latest deal, or lure your next potential customer inside. Window graphics can help you make more attractive and effective showroom displays.
Custom-printed car dealership window clings allow natural light to filter into your showroom while offering stunning visuals to people who drive by outside. Easy to install and remove, this mess-free form of signage is available in any size and shape.
Aluminum Signs
Aluminum signs are durable – wind-proof, waterproof and rust-proof – the perfect solution for all your outdoor sales lot signage needs. Tell customers where to park, where to find the service garage and where to go for a test drive with high-quality, clearly visible, custom-printed aluminum signs.
Magnet Signs
Promoting your dealership shouldn’t end with the edge of your parking lot. Take your brand identity and the latest promotions on the road with custom-printed magnetic vehicle signs. Whether in parking lots, at red lights or while commuting in rush hour traffic, your vehicles could be out there promoting themselves with the help of a custom-printed magnet sign.
Full-Service Assistance
We offer turnkey graphic design and print services. Whether you need just one sign or a suite of custom-printed signage products, we can create, print, and install your products.
Our experienced team of designers will help you create a sign that reflects your brand’s professional image, while our skilled print technicians and installation experts will take care of all the rest.
Sign Guru NL is a trusted local expert in designing, printing and installing a wide variety of signage solutions. If you need help deciding on the right mix of products for your automotive, recreational vehicle or used-car dealership, contact Darrel, the Sign Guru, today.