The sport and fitness industry of Canada is booming.
Let’s state the facts:
- In 2021, Canada’s health and fitness club industry was worth CAD$6 billion.
- Despite the global COVID-19 pandemic, the Canadian gym market size climbed an unexpected 8% in 2021 (hyper link to : https://www.ibisworld.com/canada/market-size/gym-health-fitness-clubs/ )
- More than 16 million Canadians over the age of 12 self-reported being physically active for 150 minutes per week, including about 54% of the adult population.
- There are more than 13,000 gyms and fitness clubs in Canada. (Plus, many more organized sports and recreation activities.)
Competition in this market has never been tougher.
From CrossFit, yoga and Zumba, to kickboxing, spinning and every fitness focus in between, one this is for certain – Canadians are spoilt for choice. How do you stand out in a sea of options? With high-quality, custom-printed signage.
If you want to attract more clients, you have to get noticed. Letting people know your gym or fitness club exists is the first step. Rely on exterior fitness center signs to do the heavy lifting. A large, well-designed custom-printed mobile sign placed at the curb will alert people to your location. From there you can direct them to a website where they can find out more about memberships, schedules and fitness classes.
Whether you run a series of niche fitness boot camps, own a yoga or dance studio, or operate a large, national gym franchise, your advertising is imperative to stay in business. Attracting and retaining customers is crucial, as is partnering with a knowledgeable and reliable signage provider. Sign Guru NL is a full-service signage and digital printing company dedicated to serving businesses like yours in Newfoundland and Labrador.
Our gym and fitness club signs will:
- Inform drivers and pedestrians about your business
- Prompt people to check out your studio or classes
- Increase desire to get back to the gym
- Position your fitness program as a top choice
- Promote your business 24 hours a day, seven days a week
At Sign Guru NL, our main focus is providing gyms, studios and fitness centres like yours with affordable, innovative and high-quality custom-printed signs and signage solutions.
We understand the client is your main focus, which is why we provide timely and speedy turnarounds so that fitness industry professionals like you have the tools you need to promote your business onsite. With the fastest turnaround in the market, we can have your project printed in as little as 48 hours after design approval.
Our signs are ideal for all types of sports and fitness groups and facilities, including:
- Gyms
- Fitness centres
- Kickboxing classes
- Boxing gyms
- CrossFit gyms
- Wall climbing centres
- Dance studios
- Gymnastics clubs
- Soccer leagues
- Minor hockey groups
- Hockey arenas
- Pools
- Swimming facilities
- Spin classes
- Yoga studios
- Pilates studios
- Zumba classes
- Barre classes
- Aerial fitness
- University gyms
- Varsity sports clubs
At Sign Guru NL, we provide banners for gyms, weight room signs, and official gym safety aluminum signs, as well as signage that guides people to the reception desk, lockers or other dedicated zones. Does your gym have classes like karate and judo, or host boot camp-style training programs? Designate which rooms they operate in and promote those classes with custom-printed signage.
Perfect for weight or exercise rooms, fitness classes, gyms, organized sports and recreational programs, use a combination of interior and exterior custom-printed signs to promote:
- Fundraisers
- Tryouts
- Ticket sales
- Championship games
- New classes
- Registration open dates
- New lessons
- Limited-time membership sales
- Referral bonuses
- Change of hours
- New equipment
- Safety and guidelines
- Moving location / New location
- Important dates and reminders
- Locker room rules
- Gym etiquette
MIX AND MATCH
We’ll provide you with all the tools and support you need — from in-studio registration signage and glass privacy decals to outdoor roadside signs and window displays — to run a successful fitness and recreation business here in Newfoundland and Labrador. Whether you operate out of the greater St. John’s metro area, or beyond, we can custom-design a sign, or a suite of signs, to represent your business’ unique offerings. Count on us to be your one-stop shop for all the advertising, educational and promotional signage you need.
Road Signs
It’s hard to deny that exercising, getting fit and staying fit is important. That’s why more and more people are investing in their health and longevity. In order to stay committed to their health goals, people are constantly looking for new and interesting ways to get active. Show them what you have to offer by placing a bright, bold mobile road sign at the curb.
Whether you operate a large gym, a boutique studio, or run boot camp-style classes, a custom-printed road sign will help you generate maximum brand awareness and grow your business. People can’t turn to you for your wide selection of equipment, or enjoy your fun, motivational fitness classes if they don’t know you exist.
Use a custom-printed road sign to connect with your next potential customer during one of their usual, boring commutes and promise them you’ll help shake up their work week with a workout that will leave them alive and energized.
Coroplast Signs
Signs aren’t just for show. The signs placed throughout your fitness center serve many different roles. Some are operational – like warning signs, policy and procedure signs, announcements from management, and wayfinding or directional signs. Each of these signs is important to business operations and can be printed neatly and affordably on corrugated plastic.
Use coroplast signs to set rules for exercise equipment and weight rooms. Designate key areas for lockers, showers, saunas, weights, sports courts, sanitizing stations and water fountains. Use corrugated signs to reinforce health and safety best practices and to remind patrons to wipe down equipment before and after use. Clear and concise signage builds the perception of a safe and secure fitness environment.
Banners
Your front desk is your first point of contact. Use custom-printed banners at the reception desk or waiting areas to welcome patrons and convey your brand’s personality.
People may be intimated by walking into a gym for the first time or after a long hiatus. Custom banners can help make your gym, studio or fitness center look bright, cheerful and welcoming. They can also advertise your latest promotion or deal. Rely on banners to connect with patrons as soon as they enter.
Aluminum Signs
When it comes to operating fitness equipment, safety is of the utmost importance. Install long-lasting, durable signs prominently throughout your fitness centre to remind people that they’ll be using equipment at their own risk.
Aluminum weight room signs remind members to remain aware of their physical limitations. Safety and policy gym signs inform members of general rules like no food and drinks other than water allowed in the space, no children under 18 are permitted, and no forms of abuse will be tolerated. Aluminum locker room safety rules signs remind people to not leave valuables in their lockers, not to stand on benches, and that bare feet on wet floors are unsafe.
Made from durable materials like outdoor-grade aluminum, rest assured your signs will display your policies for years to come.
Wall Decals
Create an inviting atmosphere in your gym, studio or fitness centre easily and affordably with custom wall decals. Brand your space with inviting messages or personalize your studio with graphics. Even the most unmotivated clients can find strength in bright, uplifting decals.
Want to make a bigger impact? Custom-printed wallpaper and wall murals are a great way to enhance the visual appeal of your gym or studio’s interior design. Create relaxing natural scenes for a yoga studio, or a fun, energizing environment for your cardio or spin class. Give your clients something visually interesting to focus on during their workout to help them get into the zone and make the time pass quickly. The right environment can empower people to stick with their exercise routines and develop sustainable, healthy habits.
Window Decals
Front window graphics can catch the attention of drivers and pedestrians. Our team of skilled professionals and state-of-the-art printers can produce high-quality window graphics in an array of sizes and shapes.
Large windows give gyms a modern look and feel. They also provide a lot of natural light. This increases the visual appeal of your space, but it can also reduce gym members’ privacy. Some clients, especially those new to fitness routines, may not like the idea of being on display to people on the street as they break a sweat. Privacy decals allow light to filter through your studio windows while also shielding your clients from prying eyes.
Want to show patrons that you’re running a modern, stylish gym? Glass decals help you enhance the interior design of your facility inside and out. Use window clings to brighten up window spaces and motivate your clients as they work out. Window graphics can also serve as advertising to promote limited-time discounts and new fitness activities like yoga or CrossFit, or connect your business to the greater community.
Full-Service Assistance
We offer turnkey graphic design and print services. Whether you need just one sign or a suite of custom-printed signage products, we can create, print, and install your products.
Our experienced team of designers will help you create a sign that reflects your brand’s professional image, while our skilled print technicians and installation experts will take care of all the rest.
Sign Guru NL is a trusted local expert in designing, printing and installing a wide variety of signage solutions. If you need help deciding on the right mix of products for your fitness class or facility, contact Darrel, the Sign Guru, today.