In recent years, opticians, optometrists and eye care centers have seen rapid growth. But like any industry serving the public, if you want this growth to continue, you need a marketing strategy that reaches and appeals to people.
You don’t have to lower your prices just to get more eye care patients at your front door. Attracting and retaining customers can be as simple as partnering with a knowledgeable and reliable signage provider. Sign Guru NL is a full-service signage and digital printing company dedicated to serving businesses like yours in Newfoundland and Labrador.
Eyecare is integral to human health. Of the five senses, many say it’s the one they value most. So, it’s no wonder there are so many opticians, optometrists and eye care centers available to meet this pressing need. Everywhere you look these days there are small private clinics and large franchises vying for your customer’s attention. So how do you stand out from the competition?
Bringing in new patients is critical for your clinic to stay in business. Some need to be persuaded while others only need to be informed. But to do either with your marketing efforts you must first catch their attention. And that’s the hard part!
Social media channels and customer referrals are great tools to keep in your arsenal, but they aren’t enough. To prompt people to seek out your eyecare centre, you’ll need to be more direct. That’s where our custom-printed signs can help.
With the right strategy and support tools, you can easily differentiate your optometry practice, eyecare clinic or eyewear store from your competitors to ensure you get new customers in the door and keep them coming back.
Our optical and optometry signs will:
- Inform passersby about your latest sale
- Introduce your new practice is taking patients
- Highlight a specialty service
- Boost appointment bookings
- Position your service as a top choice
- Promote your business 24 hours a day, seven days a week
At Sign Guru NL, our main focus is optometry and eyecare centres like yours with affordable, innovative and high-quality custom-printed signs and signage solutions.
We understand that the patient is your main focus, which is why we provide timely and speedy turnarounds so that eye health professionals like you have the tools you need to promote your services onsite. With the fastest turnaround in the market, we can have your project printed in as little as 48 hours after design approval.
Use our signs to promote services like:
- Full eye exams
- Comprehensive exams
- Glasses and contact lens prescriptions
- Glass fittings
- Contact lens fittings
- Toric lens fittings
- Vision therapy
- Laser eye surgery
- Laser vision correction
- Laser refractive surgery
- Corneal mapping
- Dry eye therapy
- Post corneal grafts
- Nutritional supplements
- Punctal plugs
- Eyelid health maintenance
Signs can be educational tools too. Many people don’t know the difference between an optician, an optometrist and an ophthalmologist. They may not even know which to call when they’re experiencing eye health problems.
A custom-printed sign will inform people that your optometry office can examine, diagnose, and treat their eye problems while differentiating your service from that of an optician who can fit eyeglasses, contact lenses, and other vision-correcting devices. If you’re an ophthalmologist, a custom-printed sign can go a long way in educating people that you’re a doctor who performs medical and surgical treatments for eye conditions.
Signs are a great way to inform people you assess and treat areas such as:
- Paediatric, adult, and seniors’ eye health
- Pre- and post-operative cataract patients
- Custom contact lens needs
- Low vision therapy
- Binocular vision therapy
- Dry eye disease
- Glaucoma
- Macular degeneration
- Diabetic retinopathy
- …and much more!
MIX AND MATCH
It doesn’t matter if you run a large franchised optical centre or a small family-run, independent eyewear store, your business can benefit from custom-printed signage. We’ll provide you with all the tools and support you need — from banners and small coroplast in-store signs to large road signs and store-front window graphics – to run a successful business here in Newfoundland and Labrador. Whether you operate out of the greater St. John’s metro area, or beyond, we can custom-design a sign, or a suite of signs, to represent your optical service’s unique offerings. Count on us to be your one-stop shop for all the advertising, educational and promotional signage you need.
Where to start?
When it comes to attracting the attention of new customers and making the right first impression, don’t overlook your branding when it comes to curb appeal. Your shop or clinic should represent you in the best way possible. How you project yourself to the outside world shapes how you are viewed. Many prospective clients will judge your practice or business from the street or parking lot. Take the time to showcase your brand identity and advertise your services on the front of your building and at the curb.
Road Signs
The best way to get noticed is to draw attention with attractive signage. Unquestionably, bright, bold custom-printed road signs are one of the most effective tools to get your business to stand out. Even if you’re only leasing your business property, you’ll likely have the ability to install temporary signage called mobile signs or portable signs by the road. Take advantage of this valuable advertising real estate and place a custom-printed road sign at the curb.
Use a custom-printed road sign to let people know they can rely on you to design, fit and dispenses lenses to correct their vision. Remind people to visit a vision care center to schedule an eye exam. Announce you’re taking on new patients who need an eyeglass or contacts prescription filled or adjusted. Reassure people that you will be with them every step of the way to monitor the health of their eyes before and after laser surgery.
Sometimes what people want most out of a service provider is a one-stop shop for everything they need. Use a custom-printed mobile road sign to inform people that your clinic offers full comprehensive eye exams, including a glasses/contact lens prescription, complete eye health checkup, and large frame dispensary on-site.ё
Window Decals
Your storefront or clinic entrance is the first thing people see when they come to be assessed, treated or fitted for new frames and lenses. Therefore, this space should align with all your other branding and marketing materials. Create eye-catching window displays with custom-printed window decals and graphics. Whether you’re located on a busy thoroughfare, in a shopping centre or in a plaza, the large windows and glass doors of your façade are the perfect place to showcase your practice or shop’s specialties.
Ideal for decorating, advertising and promoting, window decals and glass clings provide a versatile and mess-free way to infuse a little colour and branding onto your glass surfaces. Available in clear, frosted, perforated or opaque, this vinyl substrate has so many uses – from safety and privacy to wayfinding, branding, decorating and everything in between.
Banners
Advertise your optometry practice with custom-printed banners banner printing. A lightweight, reliable sign material that’s durable in all types of weather and won’t fade from sunlight over time.
Custom printed banners are a great way to promote pre-booking appointments, new clinic openings, check-up reminders and key competitive advantages such as direct billing or evening appointments. Create and print your own branded version of the classic eye vision chart, whether for official purposes or for promotional use.
Consider using custom-printed banners in your frame dispensary to advertise specials on:
- Pediatric and children’s frames
- Custom-fitted Sunwear
- Prescription and non-prescription sunglasses
- CSA-approved prescription safety eyewear
- Day-to-day eyewear at discount prices
- Exclusive fashion brand name eyewear
- Macular degeneration
Coroplast Signs
Your reception desk is your first point of contact. Custom-printed corrugated signs posted at the reception desk or in the waiting areas can both educate customers and entice them to make impulse purchases.
This type of sign is small enough to be used throughout the interior of your practice or store. Use them to upsell designer frames, promote a buy-one-get-one deal, or offer discounts on frames when you book an eye exam. Place one at the reception desk to remind people to book a follow-up appointment or to bring in family members to get checked.
Not all signs need to feature a sales advertisement. Sometimes educating and informing the public could be just as effective as a promotion. The Canadian Association of Optometrists recommends children have their eyes checked at age six months, age two and yearly after they start school. However, not many parents know this. A bright, bold sign informing new parents of this fact could be perceived as helpful and a form of community outreach.
Wall Decals
Your waiting room is a key opportunity to impact your patient experience. You can showcase your clinic, the frames, lenses and other products you offer, and educate patients about the importance of maintaining proper eye health, all without cluttering up your waiting room simply by placing some of that branding and messaging on your waiting room walls.
If you prefer to keep things sleek and simple, don’t overlook the impact of your waiting room’s interior design. Simple doesn’t mean plain, and boring walls could make for an uninspiring waiting. Make the right impression by decorating with custom-printed wall decals.
HERE
Magnet Signs
You don’t have to spend a fortune to accentuate your interiors. Custom-printed wall decals and clings are an affordable yet professional way to decorate any wall space. Use vinyl decals to create large vivid graphics, brand your space with messages, or promote temporary sales. Apply them to almost any smooth and clean surface throughout your clinic or store, including walls, waiting areas, treatment rooms, bathrooms and more.
Full-Service Assistance
We offer turnkey graphic design and print services. Whether you need just one sign or a suite of custom-printed signage products, we can create, print, and install your products.
Our experienced team of designers will help you create a sign that reflects your brand’s professional image, while our skilled print technicians and installation experts will take care of all the rest.
Sign Guru NL is a trusted local expert in designing, printing and installing a wide variety of signage solutions. If you need help deciding on the right mix of products for your optometry practice or eyewear business, contact Darrel, the Sign Guru, today.